About Us

Our History

Photo Industry Reporter is the ONLY trade magazine that delivers news that is specifically targeted to the imaging and photo business.

The magazine was launched in 1993 by industry scions Ed Wagner and Rudy Maschke, who were legends in the photo publishing business. Labeling it "The Imaging Industry's Business Paper," their vision was to provide up-to-date news to help dealers stay informed. And they hired some of the industry's best writers of their day, including legends Herbert Keppler, Sophie Smoliar and Martin Hershenson.

Photo Industry Reporter was purchased in 2005 by Jerry Grossman, former VP Marketing at Nikon, and Alan Levine, a seasoned publishing executive at Condé Nast. Their goal was to reshape the publication by focusing on issues that will help photo specialty dealers become more successful as technologies evolve.  As the retail landscape changed, they also broadened the editorial focus of the magazine to reach not only photo specialty dealers, but also large mass merchandisers, Internet retailers and distributors.

They also launched PhotoReporter.com in 2006 as a complement to their thriving magazine, and along the way brought on the industry's most accomplished journalists, including Jason Schneider, Mike McEnaney, Barry Tanenbaum, Jon Sienkiewicz, Don Franz, Alice Miller and Kim Brady.