Industry News : Manufacturers Manufacture, Distributors Distribute: WYNIT Velocity Event Takes That Concept to New Heights

December 2011 By Michael McEnaney

multipage

North Syracuse, NY—Gaining an edge: it’s a quest that oftentimes separates the winners from the losers in myriad aspects of life and one that has taken on new meaning in today’s difficult business climate.

As a major consumer electronics distributor, offering up an event to your CE manufacturing partners that, in large part, promises to help them gain an edge in the all-important product-to-market chain would certainly appear to be a worthwhile venture. However, delivering on that promise might be looked at as a fairly tall order.

The aptly named WYNIT Velocity Summit, held November 1-3 in WYNIT’s headquarters city of Syracuse, New York, was developed to bring together supplier representatives from each brand in WYNIT’s comprehensive product offering for three days of presentation, collaboration and networking. As WYNIT executives would explain, the event was designed to provide their supplier partners with the personal relationships and tools required to effectively “Accelerate Their Business with WYNIT.”

At the event’s conclusion most concurred mission accomplished, and over 50 of WYNIT’s suppliers made the mid-autumn trip to northern New York for those aforementioned three days of insightful tips, valuable networking opportunities and a chance to display their latest innovations in the relaxed and focused atmosphere of the city’s Oncenter Convention space.

After an opening night reception, day two featured multiple breakout sessions designed to help supplier’s gain a better understanding of the right way to get products to retailers, and ultimately to consumers. Topics such as branding, promotion and e-tailing along with some inventive point-of-sale display examples were discussed and disseminated within the various distribution channels.

In one of the breakout sessions that zeroed in on the photo channel, WYNIT demonstrated a unique retail display they developed for Kodak’s Picture Kiosks that made the unit more approachable and more attractive to consumers.

“Helping our suppliers better understand how retailers think and how that environment works is what we’re always thinking about,” Anthony Valentine, Photo Division Sales manager at WYNIT, explained regarding their work on the Kodak kiosk.

The event truly provided some eye-opening moments for the suppliers that attended.

“An event like this allows us to tap into WYNIT’s expertise on bringing product to market,” began portable storage manufacturer Transcend’s Juliana Zend, the company’s account manager. “There are a lot of details that need attention on the vendor-to-end-user chain today, and this event is focusing on many of those aspects.”

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