Imaging Conferences and Shows : Update on the 2012 DIMA Conference

Jackson, MI—PMA announced that Dr. Glenn S. Omura will present two marketing sessions for photo-specialty retailers on Monday, January 9, 2012, at the 2012 DIMA Conference, held at Bally’s Las Vegas. 

The two sessions—“Imaging Retail Store Start-Up: Creating a Brand” and “Reinventing the Brand of Successful Retail Imaging Stores”—contain real-world examples of how specialty stores are reinvigorating their brands. Dr. Omura is an associate professor of Marketing at Michigan State University and has authored numerous research-based reports and given seminars and keynotes at many PMA conventions.

The first session, “Imaging Retail Store Start-Up: Creating a Brand” from 9-10:15 a.m., features two start-ups: one was a total retail-imaging novice and one a decades’ old retail-imaging veteran. The session features Debara Medina of ClearStory, located in San Diego, California, and Ron Inkley of Imaging Depot, in Ogden, Utah. 

The second session, “Reinventing the Brand of Successful Retail Imaging Stores,” 10:44 a.m.–12 p.m., features two successful photo retailers who have relaunched their store brands. Whether you are already successful, whether you are a camera store, a framer, a professional photographer, a drugstore, a supermarket, or a discount store, you can learn from this case study. The successful multi-store example is Stephen Weiss of Creve Coeur in St. Louis, Missouri, and the single-store example is Michael Woodland of Dan’s Camera in Allentown, Pennsylvania.

Kevin Kubota among Star-Studded DIMA Speaker Lineup

Every session in the 2012 DIMA conference’s two-day program is designed to help attendees expand their skills and add more building blocks to their understanding of imaging, marketing and business.

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