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Q&A with TV Commercial Legend Jerry Carroll, a.k.a. "Crazy Eddie"

June 17, 2009 By Audrey Gray
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JC:  I have done so much commercial work....for Sony, Showtime, St. John's University, and many others.  I once did the weather on Eyewitness News.  I'm a commercial announcer.  But that high-energy, manic delivery was something I only did for Eddie.

DS:  Your performances embodied a brand.  Do you have a sense of how powerful that brand still is today?

JC:  I have a sense of how powerful that brand still is to a degree, absolutely.  I can go out anytime and someone will still say, "Aren't you...?"  I just say, "That's my brother."  It happens to me all the time.

DS:  What do you think of relaunching a Crazie Eddie electronics retail operation twenty years later?

JC:  It's hard to say.  The brand name is worth something that's hard to quantify.  They [the Gemal family] seem to have a good idea of what they want to do, so I'd say it might work.

DS:  We hear you may be involved in the Gemal family's new Crazy Eddie and www.pricesareinsane.com ventures.

JC:  We've talked.  I've met Jack [Gemal] and he seems like a decent, honest human being with all good thoughts about life.  

DS:  Any opinions about the electronics retail experience as it's evolved over the years?  

JC:  Today with the intenet, things are so different, it's hard to get a handle on it.  I think if you have a big internet exposure and a small brick-and-mortar footprint, that may make it work.  I live in Manhattan and one of the things I really like is to walk into places and still meet the people I'm buying something from.  There is still value in that.  

DS:  Last question...do you ever do the Crazy Eddie voice today, you know, just for friends or after a couple drinks?  

JC:  No, absolutely not.  I've even been offered $5,000 to do the voice at a Bar Mitzvah but I won't do it.  That's not what that character was for.
 

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