PIR Dealer Roundtable: Springing into Action
What’s Up for Seasonal Promotions
April 8, 2011 By Barry Tanenbaum
This was a most welcome assignment. You see, I live in the northeast, and after the winter we had up here, talking to dealers about their spring promotions officially signaled the season was finally here.
It helped, too, that the dealers I spoke with had promo plans aplenty. Listen in . . .
Jeff Dobbs
Mike Crivello’s Camera Center
Brookfield, Wisconsin
Right now our plans are all about classes. We had a lighting class last night, and we have Canon coming in to sponsor a class on video with their digital SLRs, which seems to be what so many people want to learn more about. And we’re doing more of our intro digital SLR classes, which we seem to fill up every time we do them.
Sounds like classes are big for you in any season.
It’s what people in the area are interested in. They always want to learn more stuff, and our classes are truly educational, not promotional sales-type things.
Free?
Not always. We charge for some of them, but sometimes there’s a voucher for $20 towards purchases.
What’s the level of the lighting class? On-camera flash?
No, it’s a studio lighting class. The University of Wisconsin - Waukesha came to me and asked if I’d teach a class. It’s two nights—a portrait session one night and a product shoot the other. People bring their cameras, and we give them instruction on how to set up the lights and how to meter. Some of them aspire to become portrait photographers; some just want to shoot nice pictures of stuff for eBay. But it’s all studio lights, no on-camera flash—though we may do a class on that because people ask for it.
You sell studio lighting units, of course.
Sell them and rent them.
Companies Mentioned:
 |
|
|
COMMENTS
Click here to leave a comment...