It’s the season for vacations, outdoor fun and picture
taking. Here are some cool
classic and new accessories your customers
can take along on their adventures.
It’s a retailing truism that the best way of offsetting the relatively low profit margins on cameras, and combating the intense competitive pressure from big-box stores and Internet sales, is to “sell more accessories.” This happens to be one instance where the conventional wisdom is on target for two good reasons:
1. Camera specialty stores are in a much better position to demonstrate and sell accessories by leveraging their superior knowledge base and the relationships they’ve established with their customers. 2. On a percentage basis, photo accessories are almost always more profitable than cameras.
In other words, promoting items like camera bags, belt packs, travel tripods, flash units, brackets, filters and lens-cleaning kits is a great way to perk up your summertime profits. When folks drop into your store to gear up for a family vacation, fishing trip or hike in the woods, ask them about their picture-taking plans and suggest something specific that will enhance their shooting experience.
If they’re in the market for a point-and-shoot model, a longer zoom for their DSLR or a high-capacity high-speed memory card to capture sports action or HD video, add a suitable accessory to the mix. Your customers will appreciate your thoughtfulness—and they’ll be much more likely to return to purchase those coveted big-ticket items.
To give you an idea of what’s out there in accessory land this summer, we’ve compiled a list of tried-and-true items as well as some innovative ones. While the specific items covered here are definitely a good start, we hope they’ll get you thinking creatively about this entire multifaceted and varied category—because vibrant, robust accessory sales is definitely the
hallmark of a successful photo retail operation.
2011 Summer Accessory Roundup
Companies Mentioned:
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