Camera Reviews : Panasonic Adds Lumix FX90 with Wi-Fi Connectivity for Easy Social Network Sharing

September 2011

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Secaucus, NJ—Panasonic’s new 12.1 megapixel Lumix DMC-FX90 compact digital camera adds Wi-Fi connectivity (802.11 b/g/n) to a feature set that boasts a 24mm ultra-wide Leica DC Vario-Summarit lens with f/2.5 brightness.

The FX90 has a dedicated Wi-Fi button that directly opens a Wi-Fi connection mode outside the home and gets WPS (Wi-Fi Protected Setup) connection at home. The Wi-Fi module is located on the opposite side of the grip so as not to interfere with the connection signal. With this ability, the FX90 addresses the community of people who want to share their photos and videos instantly via online social networks. And to make that easier, Panasonic introduced Lumix Club, a cloud-based service accessible via a smartphone or a computer browser that lets consumers upload photos taken with the FX90 to Facebook, Flickr, Picasa and YouTube social networking sites. Photos can be shared with these sites simultaneously. 

Once a Lumix Club account is acquired, Panasonic provides a free, dedicated application called “Lumix Link,” which is compatible with iPhone and Android OS smartphones. Members can share photos by connecting the FX90 just once to their smartphone and then use the carrier network to share photos online. After the initial setup, sharing photos is accomplished via the Lumix Link app on the smartphone.

“The FX90 is a digital camera packed with high-end imaging features, enabling consumers to take photos and videos that they are proud to share with friends and family, as well as archive to preserve their memories,” said Darin Pepple, senior product manager, Imaging, Panasonic Consumer Electronics. “With the FX90’s Wi-Fi connectivity capabilities, users can now share these photos instantly on popular social networks via an iPhone or Android OS-based smartphones. Sharing photos online is one of the biggest trends now and Panasonic believes image quality does not have to be comprised. With the FX90’s incredible f/2.5 lens, photos will be crisp and clear, even when taken indoors with poor lighting. And with its sleek body and extremely fast autofocusing, the FX90 is the ideal digital camera to capture all of life’s moments—big and small.”

Using Lumix Link, consumers can store all their social network account information and will not have to log in to individual sites after the initial setup.  At home, they can directly upload the images to the social networks via the access point of a home router or a wireless connection.

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