Casio’s EX-G1, the first camera in its new Exilim G brand, is a shock-resistant, waterproof, dustproof camera that measures 0.78 inches thick.

Having introduced its first shock-resistant G-Shock timepiece in 1983, Casio is now positioning its Exilim G digital cameras in an “endurance” category that caters to those who enjoy activities in extreme conditions.

Built with shock-resistant elements both inside and out, the EX-G1 captures 12.1-effective megapixel images and features a non-extending 3x (38-114mm equivalent) optical zoom lens as well as interval shooting and multi-image capture modes. The interval shooting function automatically takes photos or movies at fixed intervals, so users can capture shots while engaged in sports such as snowboarding, wind surfing or cycling.

“Whether it is the lifestyle that you have chosen or your career path that requires you to carry a camera tough enough to endure life’s elements, the Exilim G EX-G1 offers an endurance level that will withstand the demands of your daily routine,” said Toshi Iguchi, senior general manager of Casio’s Digital Imaging division. “The EX-G1, Casio’s toughest camera to date, is a prime example of Casio’s constant devotion to creating cameras to accommodate all levels of photographers.”

Casio tested the camera’s shock-resistant shell to survive multiple falls from seven feet. The EX-G1’s body employs two-layer construction, with a stainless steel outer casing and a polycarbonate resin cover to protect the side near the shutter. The outer body is designed to enable the inner body to withstand shock and water damage. An added resin lens ring protects the lens, with a reinforced, glass lens cover, while multicoatings help repel water and prevent light reflection from ruining pictures. A rotating lock secures the memory slot cover. For additional protection, the EX-G1 comes with two detachable shock-absorbing protectors.

Capable of withstanding temperatures to 14° F, the G1’s waterproof performance corresponds to IEC/JIS Protection Class 8 waterproofing, for use at depths of 10 feet for 60 minutes. And speaker and microphone filters prevent water from penetrating the camera. The EX-G1 is also said to be impervious to dust, with performance corresponding to IEC/JIS Protection Class 6 “IP6X” dustproofing.

Other features include an acrylic plate and resin mount on the 2.5-inch LCD to protect it from water pressure and shocks; an intelligent AF function; automatic best shot settings for various outdoor situations, such as “snow” and “beach,” which automatically adjust to prevent subject underexposure due to the brightness of snow or sun; an underwater setting to control the tendency of underwater photos to come out too blue; Casio’s enhanced dynamic photo function, which creates composite moving images using the camera’s high-speed processor; and widescreen 16:9 movie capture with a dedicated recording button.

Casio’s Exilim EX-G1 reaches retail this month in two color choices, red and black. $299.99. casiousa.com