Samsung Electronics America appointed Chang-Soo Choi to the positions of president and chief executive officer, replacing Dong-Jin Oh who is retiring after a successful 35-year career with Samsung and is now considering a leadership role in a non-profit social contribution organization in Korea.

The company also promoted Tim Baxter to president of Samsung’s Consumer Electronics division (CED) and Young Hoon Eom to co-president of CED, replacing Jae-Soon Park.

“Along with the entire staff of Samsung Electronics America, it is my great pleasure to welcome Chang-Soo Choi to the organization,” said Dong-Jin Oh, retiring president and CEO. “It has been an honor and privilege to lead Samsung Electronics America during its rise to prominence and multi-category leadership in the North American marketplace.

“Under the guidance of Choi and his team of exceptionally talented division presidents and senior executives, Samsung Electronics America is well-positioned for continued growth and success in the years ahead.”

Over the past 30 years Choi has served in a variety of leadership roles within Samsung Electronics’ Telecommunica-tions, Information Systems and Computer Systems divisions in Korea. Most recently he served as executive vice president in the Mobile Communication division in Korea where he was responsible for leading international sales and marketing for the world’s #2 mobile phone manufacturer.

In his new role as president/CEO at Samsung Electronics America, Choi will be responsible for leading the company’s North American operations, which include the Consumer Electronics and Information Technology divisions within Samsung Electronics America (SEA), Samsung Telecommunications America (STA), Samsung Electronics Canada (SECA) and Samsung Electronics Mexico (SEM).