E-Commerce Sees Post-Cyber Monday 'Hangover'

Year-over-year, double-digit growth rates softened for e-retailers in the days following Cyber Monday (Nov. 29) as consumers caught their breath, according to new data from comScore. Online retail sales, which include packaged media and consumer electronics, topped $16.8 billion from Dec. 1 to Dec. 3, up 12% from the same period last year. Sales thereafter fell to lower single-digit growth.

“We believe this softening is attributable to retailers’ heavy discounting and promotional activity during the earlier part of the holiday season [through Cyber Monday], which pulled some consumer demand forward, resulting in a mild hangover effect in the days

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