The most current editorial in the industry
• Published twice a month, with a fast editorial close to print time, keeping our nearly14,000 subscribers up to the minute regarding industry news and events.

Quick and easy to read
• Usually 16 to 24 pages, with a news format that is read easily and thoroughly as soon as it is received.

Advertising stands out
• Your advertising has more impact because our format is uncluttered. In addition, most advertising faces editorial--not competitive advertising.

The Experience of Our Columnists
• Every Issue, You’ll Find Special Columns and Features That Keep You Abreast of the Latest Trends to Help Your Business Grow and Prosper!

THE WAY IT IS: The industry according to industry guru/icon Herbert Keppler
DOLLARS FROM DIGITAL: The keys to profits from the digital boom
FINISHER’S CORNER: Highlighting the latest in the finishing and minilab arena
DEALER SPOTLIGHT/CORPORATE PROFILE: A look at the movers
and shakers
EDITOR AT LARGE: Jason Schneider delivers his wealth of knowledge as former Editor of Popular Photography magazine
TEN MILE RADIUS: Barry Tanenbaum explores ways to target your market area to increase sales.

Up-to-the-minute coverage of the industry’s late-breaking news
• PHOTO INDUSTRY REPORTER BOASTS THE STRONGEST EDITORIAL TEAM IN THE PHOTO-IMAGING INDUSTRY

• Sam Allyson - Zooming In
• Kim Brady - Corporate Profiles
• Don Franz - Finisher’s Corner
• Martin Hershenson - Finisher’s Corner
• Kurt Higgins - Customer Care
• Herbert Keppler - The Way It Is
• John Larish - Tomorrow’s Tech
• Jerry O’Neill - Dollars from Digital
• Carolina Peralta - Digital SLRs
• Jason Schneider - Editor at Large
• Phyllis Cohen Stevens - Retailer Roundtables
• Barry Tanenbaum - 10 Mile Radius, Reliable Source

Largest retailer circulation
• Photo Industry Reporter has, by far, the largest circulation of any trade paper in the business--reaching 30% more retailers than the second publication and more than twice as many as publication number three.

Lowest advertising rates
• Photo Industry Reporter ad rates are the lowest in the field, some 15% less than the second publication.