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Anne M. Mulcahy, Xerox’s chairman and chief executive officer, will retire as CEO on July 1. Ursula M. Burns, the company’s president, will succeed Mulcahy as CEO. Mulcahy will remain as chairman of the board.
“As C...
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Who’s Got Your Bag?
Camera bags are the ultimate accessories
 - Today’s imaging consumer is increasingly enamored with the digital SLR—a category that inspires a growing range of gadgets and equipment to make picture taking more creative and rewarding. And that means big opportunities to sell must-have camera bags. In fact, your customer can use a variety of...
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Panasonic Premiers “World’s Lightest High-Definition Camcorders”
 Panasonic is calling its just-released HDC-SD10 and HDC-TM10 “the world’s lightest, high-definition (HD) camcorders,” with each weighing 0.5 lb.
Recording 1,920x1,080 Full HD video, the HDC-SD10 uses an SDHC/SD memory card as recording media, while the twin memory HDC-TM10 records onto i...
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Editorial
It’s Not Always about the Camera
by Jerry Grossman & Alan Levine | |
People shouldn’t only walk into a camera store because they need a digital camera. It used to be that film processing was the driving force behind walk-in traffic. Well, digital printing is starting to fill in that need, but it’s important you continue to create demand for a trip to your store.
In this issue, we focus on some product areas that, with a little promotion and some creativity, can fill the margin you’re looking for as cameras make their way back to the top of wish lists....
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 Take It from Consumers: Simpler Is Better
By Steve Portigal | |
In my research work I spend a lot of time with consumers as they use technology. I watch them demonstrate their products, I ask them to try new products, and I explore how well future concepts will meet their needs.
Earlier this year, I sat for quite a long time and watched a tech-proficient woman struggle with the process of getting the pictures off of her camera and into a place on her computer where she could consistently find them. It turned out she lost the...
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